Beiersdorf – NIVEA

An experiential and sampling campaign to launch the NIVEA Soft limited-edition range and partnership with British fashion designer, Nicola de Main.

‘Fashion-Ready-Skin starts with NIVEA Soft’ was focused around engaging and educating a younger target audience, leveraging their love of fashion and positioning the product at the heart of

their getting ready routine.

Consumers were offered a free style makeover consultation, which were captured and uploaded onto NIVEA’s Pinterest page. A sample leaflet with money off coupon purchase incentive, also

drove consumers to the campaign site for weekly styling looks and tips from Nicola, plus the chance to win a £10.k style makeover and fashion shoot with Nicola de Main.

Distribution of 1 million samples via experiential activity and retail partners ASOS.