ABOUT ME

Senior Creative / Art Director @ VML London

I’m a lead creative, conceptual art director and strategic thinker with a passion for ideas, design and craft. I have extensive experience in creating stand-out and memorable consumer lead integrated, activation, experiential, promotional and commerce campaigns.

In particular, I have an in-depth knowledge and understanding of the alcohol, beauty, feminine health and sporting event sectors. This includes my work on a wide range of brands across the portfolios of Diageo, Heineken, The Coca-Cola Company, NIVEA, SCA Hygiene and the AELTC Wimbledon.

I am fully integrated in my approach and thrive on finding ideas that allow brands and consumers to connect in exciting and meaningful ways. I’m happy to work solo, or as part of a creative team on briefs, from big ideas, concept development, to writing copy lines.

I've been the creative lead on Baileys (Geometry@JWT, Geometry, VMLYR Commerce) for BTL, working into the Baileys Global Team and Regional Market Teams.

In my role as Head of Art (Space), I have been instrumental in overall campaign art direction and look & feel. I am experienced in the creation of campaign imagery, commissioning and art directing photography and illustration. My expertise also extends to crafting design direction and development of campaign comms through to overseeing final artwork.