SPRITE HEAT HAPPEN STAY COOL
A commerce idea for Sprite's 'Heat Happens’ campaign – to cool down everyday moments of heat with Sprite.
The brief was to build brand relevance during the core occasions – at home and on-the-go – to drive the continued recruitment of Gen Z consumers.
An idea that stays true to everyday moments of heat in Gen Z's lives, reinforcing that Sprite is the perfect companion to combat the heat of their everyday.
Heat happens in friendships, often over the silliest things.
However, for every bust up, there's The Make-up Sprite – the perfect peace offering to cool heads and warm hearts.
WHAT IS IT?
The Make-up Sprite is a duo-bottle bundle, held together by an eco neck collar, complete with promotional messaging.
Tear along the neck collar perforation to transform one side into a gift tag with light-hearted apologies, allowing you to gift Sprite and make-up with a colleague, friend or loved one.
The idea translates into the digital space, where you can send The Make-up Sprite e-coupon with the help of Amelia, Sprite's AI chat bot.
