BAILEYS HALLOWEEN

Baileys Witches global campaign, launched in more than ten countries, magics the famous liquor into Halloween, as adults increasingly get involved in the spooky festivities.

The TVc (Mother London) follows three witches, the UK’s biggest drag queens, Tia Kofi, Veronica Green and Asia Thorne, who come together to make indulgent Baileys S’Mores Martini Cocktails when their plans are thwarted by the weather.

The challenge was to create a TTL campaign key visual, alternative headlines and assets to be used across the eco-system, brining the TVc to life – the tricky part, without the talent.

Witches is a celebration of how everyone loves to treat, its spans generations, genders, ethnicities, and sexualities and brings people together.