COCA-COLA X MARVELS


AVENGERS CAMPUS SUMMER PROMOTION

Coca-Cola is your gateway to the uplifting and fantastical world of Marvel. Crack open a can and get swept up into Screentime magic. The only question is: where will it take you? 


'Your Gateway to a Real Magic Getaway' was the jumping off point for this Coca-Cola X Marvels Avengers Campus summer promotion.


The challenge was to bring together the Coca-Cola and Marvels brand worlds. Creating a show-stopping campaign Visual ID and graphic language that could be expressed in 2D key visuals and touch points, and translate into the 3D and digital space, through immersive experiences, experiential, scalable displays and store activations.

We invite shoppers to step through the Gateway and unlock the uplifting and fantastical world of Marvel Avengers and Disneyland Paris with Coca-Cola.

A multi-functional space used for product display, sampling and exclusive events and screening of Marvels content.