SPRITE GET MORE LIMELIGHT

SPIRTE LIMELIGHT ACTIVATION

Sprite Limelight, is the ground-breaking global music program, that brings together an exceptional collective of fearless, international artists to create original songs via an innovative collaboration format.

The brief was to create disruptive experiences that capture the attention and enthusiasm of Gen-Z shoppers, that drive engagement and transaction within the Sprite Limelight programme with every purchase.

This included exploring the Visual ID and design language to bring the Limelight concept to life in store displays and activations, connecting digital and physical product experiences to build ritual.

We invited Gen Z to experience life in the #LimelightVibes – a DOOH campaign featuring real-time dynamic UGC content.

Inspired by the Sprite Limelight artist’s music videos and film visual treatment, the Sprite Limelight filter enabled Sprite Limelight fans to create their own content.

DOOH

Proximity to store, DOOH displays dynamic real-time UGC content.

IN-STORE ACTIVATION – STEP INTO THE SPRITE LIMELIGHT

We will create awareness in store with a retailer exclusive promotion to reward Gen Z shoppers with an Instant WIN, when they pick up Sprite.

If the Sprite Limelight spotlight shines on you, you’re a winner.