TANQUERAY – IRELAND

In recent years there’s been a gin craze, with over 37 Irish craft distillers producing 100 plus brands, entering the market.   

With so much choice, Tanqueray needed to be seen as the essential premium gin brand, relevant and desirable for an aspirational luxury spirits category, taking its place as the No.1 Bartenders' choice.

‘The Tanqueray Edit’ is an activation platform idea to elevate Luxury Seekers (25–44), sense of status by empowering them with the means to act on their creative confidence, free from the pressure of perfection.

Leveraging established Tanqueray partnerships with Stanley Tucci – global ambassador, Tanqueray Star Bartenders – new Diageo Ireland Cocktail Bartender of the year and key Irish influencers.

Activated across the calendar eco-system, inserting the brand into relevant cultural moments, as well as partnering with key

retailers, O’Briens – Christmas gifting and Dunnes – Summer Hosting Tanqueray.