DESPERADOS IN EVERY SENSE

HEINEKEN – DESPERADOS

An activation platform for Desperados that builds the Desperados X Music partnerships with emerging talent and the ambition to create immersive and unique brand experiences at UK festivals – London Field Days, Land of Kings and BoardMasters Newquay.

Desperados ‘In Every Sense’ created a visually stunning, sensory experience for festival goers. A partnership with Danceroom Spectroscopy, developed by David Glowacki (Bristol University) awarding-winning Doctor of Chemical Physics, and utilising cutting-edge technology, 3D imaging and even quantum mechanics.

All set to a Desperados track, along with a drink sample, engaged consumer’s senses in a completely unique, memorable and sharable way.

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IN EVERY SENSE

The activation saw the first time dS has been used by a brand. It bought to life Desperados’ ambition of delivering highly sensorial experiences that reinforce the product essence, the unique beer and tequila taste, as well as the tactile designs of the embossed bottle.

Festival goers were invited to take a multi-sensory journey through the dS Spectroscopy dome, to step into the atomic nono world – as the Dome rippled and pulsed with a 360-degree visual representation of themselves.

By fusing 3d imaging and rigorous molecular dynamics, dS transform people into energy fields. As you move and interact with the molecular simulations, your energy fields trigger sounds and an ever-changing set of immersive real-time images. The music beats resonate through the body, while bubbles of citrus aromas infuse the atmosphere.