CEDERS

Campaign creative and Vis ID for Ceder’s new 'Always-on' brand positioning – the spirit of living fully alive and new creative platform.

'Ceder's – Live Free Spirit', incites action to live spontaneously, truly, fully, mindfully and freely, whilst also hinting to the nature of the product itself.

Development of The Ceder's brand timeless story, campaign toolkit and guidelines, and the new look and feel, which reinvents the Ceder’s ‘wreath’ to re-enforce the product benefits – 0% alcohol, sugar and calories.

'Always-on' brand, product and hero serve KVs and the ‘January, It’s Anything But Dry’ launch campaign creative, which was rolled out across BTL, shopper, e-comms and social.