TURN UP THE MAGIC


COKE STUDIO MEET-UPS X MUSIC

A series of innovation displays, immersive experiences and store activations – part of the Coke Studio ‘Meet-Ups X Music’ TTL campaign.


Three Gen Z passion points – listening to music, playing in a band and dance – recreate 'Making Meet-Ups Magic with Music, together at home & chilling with friends.' in the retail space, with disruptive and engaging theatre.


Coca Cola and music play a complementary role in bringing Gen Z together – creating a space for them to reassert control and providing physical and an emotional uplift. Something magical happens – memories are forged.


HYPER/SUPER – FOYER INNOVATION DISPLAY

We add engagement through tech, a motion activated Sound Shower, positioned above the sofa, plays the ‘Turn up the Magic’ Coke Studio Playlist, when someone is in the zone and sits down.

AMPLIFICATION

Drive further awareness, create engagement and retailtainment through exclusive experiences and sampling.


CONVENIENCE – FRONT OF STORE RETAILTAINMENT

This retailtainment display experience takes Gen Z ‘inside’ the Garage Band hang-out, to watch and listen to the latest ‘Turn up the Magic’ playlist from the Coke Studio artists. Designed to be placed in front of convenience locations to meet and entertain our shoppers where they frequent.

AMPLIFICATION

Record your Karaoke track and post on social for Coke rewards and giveaways.

CONVENIENCE – FRONT OF STORE DANCE RETAILTAINMENT

We tap into Gen-Z’s love of music and passion for dance, partnering with TikTok influencers in key markets to inspire Coke Studio dance challenges.

The motion activated floor is triggered when someone steps into the display zone, kickstarting the graphic Coke Studio dance mat and the music. The interactive digital screen plays a video loop of ‘Tik Tok’ dance content and challenges, entertaining and encouraging shoppers to dance along.


We literally ‘amplify’ the MeetUps X Music campaign

‘Turn up the Magic’ by turning packs of Coca Cola into portable speakers.


Pick up a pack

1 – Tear open and assemble the speaker

2 – Place your smartphone in the slot

3 – BOOM!100% analogue portable speaker



Design uses modified pack cutter guide with additional perforations to create the speaker sections.


FRONT OF STORE DISPLAYS

Giant Speaker Stack

We’ll create a disruptive and impactful ‘Wall of Sound’ display, created by packs stacked on top of each other.