BAILEYS CHRISTMAS

It wouldn't be Christmas without sharing a Baileys, the world's best-selling liquor, with two bottles bought every second in the month of December.

'Tis the Season for Treating' captures the feeling of treating at Christmas, cementing Baileys as the ultimate adult indulgence, a celebration of Baileys’ relationship with the most wonderful time of year. We invite treat lovers all over the world to join in the festive cheer and drizzle some joyful deliciousness as they celebrate with friends and family.

The campaign creative had to flex across different key market requirements culturally, Baileys OIC and Deliciously Light, as well as inspiring versatility beyond the Baileys over ice iconic serve.

The US & Europe ‘Tis the Season for Treating’ hot chocolates and GB ‘Tis the Season to Choc-tail’ serves evoke the spontaneous indulgence of the season – extending a one-day holiday to billions of indulgent treat moments. Oh! Yeah.