BAILEYS ULTIMATE EUROVISION WATCH PARTY

A TTL launch campaign for Baileys 3-year official partnership with Eurovision for the Liverpool 2023 Contest, bringing the ultimate adult treat to the world’s biggest live music event, and making Baileys the go-to indulgence for competition enthusiasts.

Drizzling deliciousness all over the world’s most joyful, global celebration of inclusive and diverse cultures and communities, we served up a menu of pre-awareness planning, fun-filled party inspiration and tasty teasers through a connected eco-system, setting the scene for a night to remember.

Whether you're a Eurovision super fan or just Euro-curious, the Eurovision watch party is the unifying cultural moment and our opportunity to get Bailey’s on the treat table. On social the Baileys Ultimate Watch Party was hosted on by brand ambassador and Eurovision icon, Conchita Wurst.