VISA SPONSORSHIP OF THE TORINO WINTER OLYMPICS

As major sponsor of the Torino Winter Olympics, Visa wanted to leverage the European launch of their ‘Love Every Day’ campaign and create brand dominance at every touch point across the consumer journey.

The challenge was to adapt the ATL campaign idea and Vis ID, into a VISA Olympics campaign and Vis ID, introducing sporting imagery, new 'Olympic themed' headlines, as well as implement and activate the creative across the Winter Olympics event landscape, and around the lovely host city.

From airport arrivals, throughout the city of Torino, to the mountain resorts and event stadia, ATM cash machines, as well as bank promotions, POS and in-store theatre, Visa captured the spirit of the games and the attention of everyone.