BAILEYS REIMAGINING THE WORLD OF TREATING

I've worked with the Baileys Global Brand Team and Regional Market Teams, creating ‘lick-the-screen-delicious’ campaigns since 2015.

Following the brand journey, going back to its unique product truth – Baileys is part cake, part booze, pure pleasure. Transforming the brand from a Christmas liquor into the world of indulgent adult treating, with a new brand purpose – ‘Baileys is your co-conspirator in the pursuit of pleasure’.

This shift into irresistibly deliciousness and playful treating semiotics has unlocked new occasions and new serving suggestions, creating billions of triggers to year round treating.

Creating global assets comes with a number of challenges, market nuances, legal and dark market requirements, as well as each master image being completely adaptable and editable.

Here's a little sweet temptation.